Brand content
Weber
The brief
Adventure Camping & Fishing partnered with Weber to create an in-store advertisement that captured the lifestyle and versatility of the Weber range. The goal was to produce an engaging short-form video that showcased Weber’s outdoor cooking experience positioning the brand as a must-have for campers and outdoor enthusiasts.
Our role
This project was produced by OAA Media, with Jake leading as Videographer and Sam handling Editing and Post-Production. (And Cooking the Medium Rare Steaks). Together, we brought Weber’s story to life through cinematic visuals, sound design, and pacing that reflects the relaxed yet vibrant atmosphere of outdoor cooking.
Bringing it to life
Filmed in the Aussie bush, the shoot captured Weber’s flame, flavour, and feeling. Through a mix of lifestyle moments, product close-ups, and cinematic movement, the final ad connects directly with outdoor enthusiasts.
The film
Stills
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