Lure and tackle films
One short film per lure, rod or reel, showing it working in the water, cut for the product page and the feed.
Fishing brands
Fishing content, caught on camera
Fishing brand video and photography. Lures fished until something eats, and anglers can tell.
A lure on a turntable sells nothing to someone who has spent a cold morning trying to get a bite.
Anglers can tell. OAA Media makes fishing brand video and photography from Myrtleford in the Victorian High Country, on the water across Australia, and every fish in the film was caught on the lure in the brief. A lure in a redfin's mouth, still wet, with the rod bent behind it, sells. A turntable does not.
What you get
On water stills
The strike, the fish, the gear in hand and the boat at first light. Graded and organised for your website and your retailers.
Hero films
A film with a story behind it, for the launch, the trade show screen and the top of your website.
Work in this space
Rapala CrushCity product films, the Suzuki Marine outboard review, 13 Fishing reels and a four day Murray cod documentary on Lake Eildon.
How it runs
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01
We fish it first
Before a brief is locked we know the species, the water and the season, because the shot list depends on what actually eats and when.
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02
The trip carries every asset
A few days on the water comes back as product films, a hero film, a run of reels and a stills library. One trip, not four.
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03
Cut for where it lives
Product page loops, a launch film and vertical reels are cut separately, not cropped from each other, because each one has a different job.
Straight answers
Do you actually catch the fish in the films?
Yes. Every fish in our fishing work was caught on camera, on the lure or the gear in the brief. It takes longer than staging it and it is the reason anglers believe the film.
What species and water can you shoot?
Murray cod, golden perch, redfin and trout are home water, on the rivers, lakes and impoundments of the High Country and inland Victoria. Saltwater and further afield are planned as a trip.
Can you film our product on a boat?
That is where most of our fishing work happens. We have shot from small boats and from a houseboat on Lake Eildon, with a second camera on the water when the brief needs the wide shot.
Can you supply content for our retailers and distributors as well?
Yes. Retailer cuts, square and vertical versions and a stills set for point of sale are all planned into the shoot so nothing is an afterthought.
From the journal
Ready to tell your story?
Want something like this?
Tell us about the job and we will come back to you, usually the same day.